No One Deserves A Serve Campaign

In December 2017, the SDA launched the No One Deserves A Serve campaign to create awareness about retail and fast food workers facing constant abusive and violent behaviour from customers at work. This is a serious workplace health and safety issue that needs to be addressed.

In December 2018, the SDA will highlight the impact on fast food workers over the festive season and call for respect for retail and fast food workers.


From December, the SDA will ramp up the campaign in the lead up to Christmas where incidents of abuse and violence from customers may increase during peak trading periods in both fast food and retail.

In every state and territory in Australia, the SDA will run an advertising blitz on television, online, on radio, in newsfeeds and Snapchat, on buses and in shopping centres.

The message is clear: abuse is not part of the job, no one deserves a serve.


Key facts from the No One Deserves A Serve Campaign:

  • Over 85% of retail and fast food workers have been subjected to verbal abuse form a customer in the last 12 months
  • 24% of respondents subjected to verbal abuse say it happens every week
  • 34% of respondents said they had felt threatened by a customer 1-2 times in the last 12 months.


Reporting incidents of customer abuse and violence:

The campaign has discovered that many incidents of customer abuse and violence were not properly recorded. This leads to the company not knowing of the full extent of the abuse from customers and the specific details. It is important to report such incidents because it will help the company to provide safer work environments and provide staff with better training to deal effectively and safely with abusive and violent customers. Abuse is not part of the job, no one deserves a serve.

The SDA has created an easy to use online form to report customer abuse and violence, view form here.

Fill out and submit the form to ensure your experiences are being heard.

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